Representation matters, whether it’s in a big Hollywood blockbuster or a classroom. Flocabulary’s videos are shown to students around the world of different ages, ethnicities, abilities and genders. It is important to us here at Flocab HQ to support every student’s identity by creating content with diverse characters, so that students can see themselves in our lessons.
While inclusivity, diversity and representation are key parts of our creative process, we recognize that we can always do better. That’s why we’ve worked with third party organizations to audit our content to identify areas of improvement.
Here are a few of the ways we review our content in order to ensure that we are representing the diverse student body we serve:
We created or updated Flocabulary lessons based on these organizations’ feedback. Check them out:
After spending time writing and editing your own essay, it becomes harder to see the mistakes and have an objective eye. This can happen during the creative process at Flocab, too, and we strive to have several people view our videos before we put them on the website. We do this in order to be as inclusive and eliminate as many mistakes as possible.
We recently created a “Historical Figures” topic area under our Social Studies section, with some existing lessons as well as lessons currently in development. Through grouping our biographical units altogether, we realized that we were doing a good job representing different genders and ages, but don’t have any Asian or Asian-American figures listed. We’re working to increase that representation in our next batch of lessons.
Our lessons go through a lot of changes before they go public. We often have to go back and modify illustrations in order to provide more diversity and representation. Most of these modifications come from organic suggestions from the team, but occasionally, we’ll release a video and fix it due to feedback.
For our Hyperbole lesson, we wanted to represent the song’s rapper, Sammus, as the character. In the first iteration, her skin was drawn lighter than it is in real life. So we changed it. Check out the various iterations below.
We’re committed to expanding representation in all Flocabulary videos, and want to be transparent with our viewers about how we approach diversity in our content. If you ever have feedback for us, just drop us an email at email@example.com.